Cipriani got its start when Harry’s Bar in Venice opened in 1931, founded by Giuseppe Cipriani. Throughout the 20th century, the brand expanded throughout the world and today the hospitality brand has more than 30 locations around world. Today, the company is run by Giuseppe’s grandson, Giuseppe Cipriani.

Located at 1420 South Miami Avenue in Miami’s trendy Brickell neighborhood, Cipriani Residences Miami will reflect the storied brand’s sophisticated design and elevated service. The 80-story tower is a brand-new, ground-up build and will have 397 one- to four-bedroom residences that reign over Brickell with views of Biscayne Bay and Simpson Park. Brickell is considered the “Wall Street of the South” and Miami’s Financial District thanks to the influx of businesses moving to the neighborhood.

“We are lucky enough to have been successful in the Brickell area for many years now with our Cipriani restaurant and Socialista lounge, and it seemed natural to extend our service oriented philosophy to people’s everyday life and homes,” Cipriani CEO, Giuseppe Cipriani, tells Forbes in a rare, exclusive interview. “Miami has evolved tremendously attracting culture, business and entertainment and guarantees an enviable quality of life. It is becoming a first or second residence for an increasing number of demanding and traveled individuals and families.”

Cipriani worked with Mast Capital and Arquitectonica to create a modern building. Each residence has spacious, ten-foot-high ceilings; floor-to-ceiling glass windows; curved lines; private outdoor space; and custom finishes and furnishings, like custom Italian kitchen cabinetry and Wolf Sub-Zero appliances. Select residences will have elevators that open directly into the units and each will have generous walk-in closets, separate standalone laundry rooms and innovate smart technology. The building will also have a 24-hour, Cipriani-trained staff, so residents can expect the top-notch service they are used to.

“As an international symbol of elegance, style and hospitality, with a vast, devoted following that spans four generations, Cipriani was our only choice for this project,” says Camilo Miguel Jr., founder and CEO of Mast Capital. "We’re honored that Cipriani Residences Miami will be the brand's first ground-up residences in the U.S., and we look forward to setting a new standard together for the neighborhood.”

While more information on sales and the completion timeline of the residences is yet to come, Cipriani has revealed the residential tower will have elegant, resort-style amenities for its residents and have similar classic design elements beloved at Cipriani restaurants around the world. Amenities include a trademark Cipriani bar and resident-only dining experience; two swimming pools with a resort-style deck; cabanas; sun terrace with dining service; private reservable dining rooms and lounges catered by Cipriani’s restaurant; resident lounge; fitness center; private screening room; children’s playroom; library; spa with sauna and treatment rooms; dog park; hair salon and barber station; wellness center; pickleball court; golf simulator; and more.

Miami is currently one of the country’s hottest markets, both in terms of real estate and hospitality. Recently, the city has been a hotspot for branded residences, from Bentley to Baccarat, but Cipriani has already found much success in Miami and has no doubt its loyal customers will find Cipriani Residences Miami a natural extension of its offerings.

“For four generations we have always tried to focus on our work, true to our values and honest with our customers,” Cipriani says. “This has allowed us to grow our name in over ten countries around the world and maintain a level of consistency that requires a lot of attention. In all honesty, not much time is left to worry about competition or what others are doing.”